
| Course Code | : PAR239 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
It is possible to arrange an appointment according to the rules of appointment and delivery according to the rules and principles of online consumer behavior according to the characteristics of the online shopping system, the interpretation of traditional consumer behaviors according to the purchasing methods and frequency of customers, the ability of the learner to communicate with the customers according to the objectives and strategies of the business and to help them to be classified according to their characteristics. and to be able to watch customers according to hospitality techniques, to create customer value according to customer retention programs, and to help measure customer satisfaction according to customer satisfaction measurement techniques.
Communicating with customers, Helping to classify customers, Interpreting information about online consumer behaviors, Interpreting information about traditional consumer behaviors, Making appointments and observing them, Welcoming customers, Contributing to creating customer values, Contributing to customer satisfaction measurement, Managing customer complaints contribute.
| 1. | Customer recognition |
| 2. | Making customer appointment and acceptance schedule |
| 3. | Increase customer satisfaction |
| 4. | Explain the importance of listening to communication barriers with customers |
| 5. | Explain the planning and implementation process of customer relations |
| 1. | Customer relations management; Yavuz Demire |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Individual Work | 1 | 14 | 1 | 15 |
| Midterm Examination | 1 | 8 | 1 | 9 |
| Final Examination | 1 | 8 | 1 | 9 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 4 | 5 | 4 |
OÇ-2 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 4 |
OÇ-3 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 5 |
OÇ-4 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 4 |
OÇ-5 | 5 | 4 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 | 5 |