Information Package / Course Catalogue
| Course Code | : GİY154 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
At the end of this course, student clothes marketing will be given.
Marketing research process and main data collection methods, Definitions of branding, Advantages of the clothing brand, Branding functions in marketing, Brand management and brand structuring, Factors influencing branding success, Definition and functions of marketing, Market types, Marketing strategies, Clothing marketing process, Preliminaries of making a clothing presentation, Types of presentations.
| 1. | Recognizing the marketing process |
| 2. | Learning marketing activities |
| 3. | Learning Brand and Brand Management concepts |
| 4. | Recognizing branding activities |
| 5. | Realizing branding and marketing applications in clothing industry |
| 1. | Brand Management textbook |
| 2. | Lecture notes |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 5 | 0 | 2 | 10 |
| Reading | 5 | 0 | 2 | 10 |
| Midterm Examination | 1 | 0 | 1 | 1 |
| Final Examination | 1 | 0 | 1 | 1 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 5 | ||||||||||
OÇ-2 | 5 | ||||||||||
OÇ-3 | 5 | ||||||||||
OÇ-4 | 5 | ||||||||||
OÇ-5 | 5 | ||||||||||