Information Package / Course Catalogue
| Course Code | : PZL212 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Advertising activities to teach in detail.
Description of advertisement and it’s historical development, The importance of advertisement from the point of marketing and in becoming brand, Advertisement places (areas), Advertisement effect models, Forming the ad campaigns.