Information Package / Course Catalogue
Advertising
Course Code: PZL212
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Advertising activities to teach in detail.

Course Content

Description of advertisement and it’s historical development, The importance of advertisement from the point of marketing and in becoming brand, Advertisement places (areas), Advertisement effect models, Forming the ad campaigns.

Name of Lecturer(s)
Learning Outcomes
1.To be able to understand the importance of advertising and Advertising concept
2.To be able to Understand the importance of advertising media
3.To be able to Take an active role in the process of creating advertising
4.To be able to grasp the process of shaping Advertising campaigns
5.To be able to analysis of advertising effectiveness and Measurement
Recommended or Required Reading
1.Advertisement Writing, Müge ELDEN, İletişim Yayınları
2.Sense and Trademark, Matrin LİNDSTROM, Optimist Yayıncılık
3.Guerrilla Marketing, Jay Conrad Levinson- Al Lautenslage, Marka Yayınları
Weekly Detailed Course Contents
Week 1 - Theoretical
Description of advertisement and it’s historical development.
Week 1 - Preparation Work
Instruction Book
Week 2 - Theoretical
The importance of advertisement from the point of marketing and in becoming brand.
Week 2 - Preparation Work
Instruction Book
Week 3 - Theoretical
Advertisement places (areas).
Week 3 - Preparation Work
Instruction Book
Week 4 - Theoretical
Advertisement effect models
Week 4 - Preparation Work
Instruction Book
Week 5 - Theoretical
Forming the ad campaigns
Week 5 - Preparation Work
Instruction Book
Week 6 - Theoretical
Demographic, physiologic social and cultural features of advertisement
Week 6 - Preparation Work
Instruction Book
Week 7 - Theoretical
Media planning and measurement in advertising
Week 7 - Preparation Work
Instruction Book
Week 8 - Preparation Work
Instruction Book
Week 8 - Intermediate Exam
Mid term Exam
Week 9 - Preparation Work
Instruction Book
Week 10 - Theoretical
Last trends in advertising
Week 10 - Preparation Work
Instruction Book
Week 11 - Theoretical
Advergaming and gerilla marketing
Week 11 - Preparation Work
Instruction Book
Week 12 - Theoretical
Advertising agencies
Week 12 - Preparation Work
Instruction Book
Week 13 - Theoretical
Media agencies
Week 13 - Preparation Work
Instruction Book
Week 14 - Theoretical
Sectoral organizations related with advertising.
Week 14 - Preparation Work
Instruction Book
Week 15 - Theoretical
Mechanisms of advertising and control organs
Week 15 - Preparation Work
Instruction Book
Week 16 - Preparation Work
Instruction Book
Week 16 - Final Exam
Final Exam
Week 17 - Preparation Work
Instruction Book
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140228
Midterm Examination1718
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes