Information Package / Course Catalogue
| Course Code | : HAT124 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The objective of this course is to enable students to understand the applications of artificial intelligence technologies in visual communication, advertising, digital media, and design processes, and to equip them with the ability to use generative AI tools in an ethical and creative manner. The course aims to enable students to analyze current digital design technologies and enhance visual content production processes using AI-powered tools.
The concept of artificial intelligence and its key application areas; the development of visual communication technologies; generative AI systems; AI-powered visual production tools; the use of AI in advertising and social media content; automation in digital design processes; prompt design; ethics and copyright; visual storytelling with AI; user experience; and new media applications. Hands-on digital content production projects will be carried out during the course.
| 1. | Explain the applications of artificial intelligence technologies in the field of visual communication. |
| 2. | The ability to use AI-powered design tools at a basic level. |
| 3. | The ability to analyze artificial intelligence applications in digital media and advertising design processes. |
| 4. | The ability to develop creative problem-solving skills in the production of visual content. |
| 5. | The ability to assess ethical, copyright, and data security issues related to the use of artificial intelligence. |
| 6. | The ability to design and present AI-powered visual communication projects. |
| 7. | Contributing to professional development by keeping up with the latest communication technologies. |
| 1. | Kocaman, Ş. (2024). Current Applications, Trends, and Recommendations in Digital Communication and Graphic Design. Artikel Publishing. |
| 2. | Mercin, L. (Ed.). (2024). New-Generation Visual Communication Design and Paradigms in the Digital Age. Pegem Akademi. |
| 3. | Poyraz, B. S., Kuzu, E. S., & İdacıtürk, E. (2024). Current Trends in Graphic Design. Eğitim Publishing House. |
| 4. | Josephson, S., Kelly, J., & Smith, K. (Eds.). (2020). Handbook of visual communication: Theory, methods, and media (2nd ed.). Routledge. |
| 5. | Garfield, S. (2012). Just My Type (Trans. D. Şendil). Domingo Publications. |
| 6. | Adobe Firefly, ChatGPT, Midjourney, Canva AI, and other similar tools |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 2 | %5 |
| Project | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 2 | 56 |
| Assignment | 2 | 2 | 1 | 6 |
| Project | 1 | 2 | 1 | 3 |
| Midterm Examination | 1 | 3 | 1 | 4 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 4 | 3 | 2 | 3 | 5 | 5 | 5 | 3 |
OÇ-2 | 3 | 4 | 4 | 3 | 2 | 5 | 5 | 5 | 2 |
OÇ-3 | 2 | 4 | 4 | 2 | 2 | 5 | 5 | 4 | 2 |
OÇ-4 | 3 | 4 | 2 | 2 | 2 | 5 | 5 | 5 | 3 |
OÇ-5 | 4 | 4 | 3 | 2 | 3 | 4 | 4 | 5 | 4 |
OÇ-6 | 3 | 4 | 3 | 2 | 3 | 4 | 4 | 4 | 2 |
OÇ-7 | 3 | 4 | 3 | 2 | 3 | 5 | 5 | 5 | 3 |