Information Package / Course Catalogue
| Course Code | : HAT209 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
To be able to provide basic information about media research, planning and purchases. To be able to teach the basic processes of target audience analysis, media audience research tools and techniques as well as the purchase of public relations / advertising agency, client / advertising and media relations.
Definition of Media Planning, Media Planning and Structuring of Work Agencies, Media Planning Agencies uses Programs, Identification of Target and Target Audiences, Media Planning Matters to be Considered by Channels, Newspapers and Magazines Media Planning, Media Planning Display vehicles, the Analysis of Media, Media Important factors in establishing objectives, Mix Media Strategies, Media Costs and Buying Problems, Determination of the budget Separation and Budget Items, Experiment and Media Planning, Implementation Analysis
| 1. | To be able to master the basic concepts of media planning. |
| 2. | To be able to analyze socio-economic status groups in media planning. |
| 3. | To be able to know the basic processes of public relations / advertising agency, customer / advertiser relationship. |
| 4. | To be able to determine which media is appropriate for the target audience by distinguishing media types. |
| 5. | To be able to plan the media such as television, newspaper and magazine suitable for the target audience. |
| 1. | How to Prepare for Media Planning? Jack Z. Sissors, Roger B. Baron, İstanbul, 2008. |
| 2. | Key of the competition in Advertising: Media Planning, Güneri Fırlar, F. B., Ankara, 2009. |
| 3. | Media Planning and Buying, Alkan Güler, E., İstanbul, 2010. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Project | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 1 | 0 | 1 |
| Project | 1 | 1 | 0 | 1 |
| Midterm Examination | 1 | 2 | 1 | 3 |
| Final Examination | 1 | 2 | 1 | 3 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 2 | 3 |
OÇ-2 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 2 | 3 |
OÇ-3 | 2 | 2 | 4 | 1 | 1 | 1 | 4 | 2 | 1 |
OÇ-4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-5 | 3 | 4 | 4 | 3 | 3 | 3 | 3 | 4 | 4 |