The aim of this course is to enable students to evaluate the tourism and hospitality sector within its ecosystem as a whole from an analytical perspective; to gain the ability to interpret the Turkish tourism economy through data; and to comparatively examine global hospitality segments and business models. The course also aims to help students understand hotel organizational structures, management processes, and human resources practices through real-world industry scenarios; to evaluate the role of digital transformation tools and artificial intelligence applications in hospitality businesses; and to develop practical competencies in guest experience and reputation management.

This course explores the tourism and hospitality industry as an integrated ecosystem. Students learn to interpret Turkey's tourism economy through real data, compare global accommodation segments and business models, and evaluate the economic, social and environmental impacts of tourism alongside sustainability frameworks. The second half of the course covers hotel organizational structures, management functions, human resources processes and digital transformation tools including PMS, channel managers and AI applications. By merging General Tourism and Hotel Management into a single course, students develop the ability to analyse the sector from both an analytical and a managerial perspective.