Information Package / Course Catalogue
Tour Planning and Management
Course Code: TTS215
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

With this course, the student; It is aimed to be able to prepare tour programs in various fields and to gain competence in the management of these tours.

Course Content

Preparation and management of package tour programs in areas such as cultural tourism, health tourism, faith tourism, hunting tourism, youth tourism, third age tourism, mountain tourism, shopping tourism, highland tourism, relations with suppliers within the framework of legal legislation and the general structure of the tour management profession constitutes its scope.

Name of Lecturer(s)
Lec. Eren GÖNÜL
Learning Outcomes
1.Preparing a touristic tour program
2.knowledge about destinations.
3.To calculate tour cost
4.To be able to make the operational management of the prepared tour.
5.Developing a touristic product
Recommended or Required Reading
1.Suavi Ahipaşaoğlu, "Seyahat İşletmelerinde Tur Planlaması”, Detay Yayıncılılk;
2.Osman E. Çolakoğlu, "Tur Yönetimi ve Turist Rehberliği", Detay Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
Types of tours and staff involved in tours
Week 2 - Theoretical & Practice
Tourists and their behavior
Week 3 - Theoretical & Practice
Tour planning and elements that make up the touristic product
Week 4 - Theoretical & Practice
Destination selection
Week 5 - Theoretical & Practice
Service purchases of the tour operator/ travel agency
Week 6 - Theoretical & Practice
Combination of tour items and calculation of tour costs
Week 7 - Theoretical & Practice
tour planning calendar
Week 8 - Theoretical & Practice
General Review/ Midterm Exam
Week 9 - Theoretical & Practice
Brochure and catalog preparation, promotion and marketing
Week 10 - Theoretical & Practice
Educational trips
Week 11 - Theoretical & Practice
Realization of independent tours
Week 12 - Theoretical & Practice
Realization of local service (hosted) tours
Week 13 - Theoretical & Practice
Realization of accompanied (guided) tours
Week 14 - Theoretical & Practice
Tour management / developments and issues
Week 15 - Theoretical & Practice
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Term Assignment1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice141242
Term Project110111
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)98
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
5
5
5
5
5
5
5
5
OÇ-2
5
5
5
5
5
5
5
5
OÇ-3
5
5
5
5
5
5
5
5
OÇ-4
5
5
5
5
5
5
5
5
OÇ-5
5
5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026