
| Course Code | : THM101 |
| Course Type | : Non Departmental Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
Public Relations of the work related to activity of the institutions and organizations that provide information about the content and system, gain abilities and enhance students’ personal communication skills.
Definition, importance and historical development of public relations, concepts close to public relations, concepts close to public relations, social Responsibility, total quality management, organizational culture and public relations, effective communication in public relations, basic principles and objectives in public relations, organizational image in public relations, identity and reputation relations, organization of public relations department, planning and management in public relations, target audience in public relations, communication tools in public relations, ethics in public relations, effective presentation techniques and body language in public relations, successful public relations practices in Turkey, successful in the world public relations applications
| Ins. Anila POLAT |
| 1. | Defines the aims of the public relations program. |
| 2. | Defines the principles to be considered in the preparation of the public relations program. |
| 3. | Prepares public relations programs to create a business image and to establish a positive communication between the business and its target audience. |
| 4. | Interprets Public Relations programs made in organization |
| 5. | Can apply the learned knowledge in their studies. |
| 1. | Sabuncuoğlu, Z. (2010) İşletmelerde Halkla İlişkiler, Alfa Aktüel,Bursa |
| 2. | Çamdereli, M., Okay, A., Karadoğan E. (2003) , Halka İlişkiler Kitabı, İstanbul Üniversitesi, İletişim Fakültesi Yayınları, İstanbul |
| 3. | TENGILIMOĞLU, DİLAVER; ÖZTÜRK, YÜKSEL. İşletmelerde Halkla İlişkiler. Seçkin Yayıncılık, 2011. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %40 |
| Assignment | 1 | %20 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 1 | 15 | 1 | 16 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 94 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 1 | 1 | 1 | 2 | 3 | 4 | 1 | 1 |
OÇ-2 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 1 |
OÇ-3 | 2 | 2 | 3 | 4 | 5 | 5 | 1 | 1 |
OÇ-4 | 1 | 2 | 2 | 4 | 4 | 4 | 1 | 1 |
OÇ-5 | 2 | 2 | 2 | 3 | 4 | 4 | 1 | 1 |