Information Package / Course Catalogue
Public Relations in Organization
Course Code: THM101
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

Public Relations of the work related to activity of the institutions and organizations that provide information about the content and system, gain abilities and enhance students’ personal communication skills.

Course Content

Definition, importance and historical development of public relations, concepts close to public relations, concepts close to public relations, social Responsibility, total quality management, organizational culture and public relations, effective communication in public relations, basic principles and objectives in public relations, organizational image in public relations, identity and reputation relations, organization of public relations department, planning and management in public relations, target audience in public relations, communication tools in public relations, ethics in public relations, effective presentation techniques and body language in public relations, successful public relations practices in Turkey, successful in the world public relations applications

Name of Lecturer(s)
Ins. Anila POLAT
Learning Outcomes
1.Defines the aims of the public relations program.
2.Defines the principles to be considered in the preparation of the public relations program.
3.Prepares public relations programs to create a business image and to establish a positive communication between the business and its target audience.
4.Interprets Public Relations programs made in organization
5.Can apply the learned knowledge in their studies.
Recommended or Required Reading
1.Sabuncuoğlu, Z. (2010) İşletmelerde Halkla İlişkiler, Alfa Aktüel,Bursa
2.Çamdereli, M., Okay, A., Karadoğan E. (2003) , Halka İlişkiler Kitabı, İstanbul Üniversitesi, İletişim Fakültesi Yayınları, İstanbul
3.TENGILIMOĞLU, DİLAVER; ÖZTÜRK, YÜKSEL. İşletmelerde Halkla İlişkiler. Seçkin Yayıncılık, 2011.
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of Public Relations, its importance and historical development
Week 2 - Theoretical
Concepts close to public relations
Week 3 - Theoretical
Social responsibility, total quality management, organizational culture and public relations
Week 4 - Theoretical
Effective communication in public relations
Week 5 - Theoretical
Basic principles and objectives in public relations
Week 6 - Theoretical
Organizational image, identity and reputation relations in public relations
Week 7 - Theoretical
Organization of the public relations department
Week 8 - Theoretical
Organization of the public relations department/ Midterm Exam
Week 9 - Theoretical
Planning and management in public relations
Week 10 - Theoretical
Target audience in public relations
Week 11 - Theoretical
Communication tools in public relations
Week 12 - Theoretical
Ethics in public relations
Week 13 - Theoretical
Effective presentation techniques and body language in public relations
Week 14 - Theoretical
Successful public relations practices in Turkey
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%40
Assignment1%20
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment115116
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)94
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
1
1
1
2
3
4
1
1
OÇ-2
1
1
1
1
2
2
1
1
OÇ-3
2
2
3
4
5
5
1
1
OÇ-4
1
2
2
4
4
4
1
1
OÇ-5
2
2
2
3
4
4
1
1
Adnan Menderes University - Information Package / Course Catalogue
2026