Information Package / Course Catalogue
Entrepreneurship II
Course Code: PSB244
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Explain the reasons for the emergence of entrepreneurship, to teach the methods to be successful in business , small and medium -sized businesses, the role of economic and social life and to assess their importance.

Course Content

The concept of entrepreneurship, evaluation of entrepreneurship characteristics, creativity and business idea development and creativity exercises, types of small businesses, management in SMEs, human resource management in SMEs, public relations in SMEs, marketing in SMEs, market research, production in SMEs management, R & D in SMEs, financing in SMEs, accounting in SMEs, business plan concept, business plan marketing plan, production plan, management plan, evaluation of financial plans.

Name of Lecturer(s)