The aim of this course is to introduce strategies to help organizations achieve the goals identified by analyzing (analyzing) the stakeholders within and outside the organization and gaining the competence to be included in the process as they carry out these strategies.

External environment analysis. Strategic management process. External environment analysis. Strategic management process. Internal environment analysis and strategic direction. Internal environment analysis and strategic direction. Formulation of business strategies. Midterm. Strategic discussions for the 21st century. Application of business strategies. Corporate strategy. Strategy application. Strategic control. Restructuring. Formulation of business strategies.