Information Package / Course Catalogue
Strategic Planning
Course Code: ÜKK114
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course is to introduce strategies to help organizations achieve the goals identified by analyzing (analyzing) the stakeholders within and outside the organization and gaining the competence to be included in the process as they carry out these strategies.

Course Content

External environment analysis. Strategic management process. External environment analysis. Strategic management process. Internal environment analysis and strategic direction. Internal environment analysis and strategic direction. Formulation of business strategies. Midterm. Strategic discussions for the 21st century. Application of business strategies. Corporate strategy. Strategy application. Strategic control. Restructuring. Formulation of business strategies.

Name of Lecturer(s)
Ins. Ümit NARİNCE
Learning Outcomes
1.At the end of the course the student; will be able to define strategic management process.
2.will be able to compare internal and external environmental analysis.
3.Will be able to have information about corporate strategies.
4.will be able to explain the basics of strategic planning with case studies.
5.Comprehend the basic principles and relationships between business functions such as marketing.
Recommended or Required Reading
1.Lecture Notes
Weekly Detailed Course Contents
Week 1 - Theoretical
External Environment Analysis
Week 2 - Theoretical
External Environment Analysis
Week 3 - Theoretical
Strategic Management Process
Week 4 - Theoretical
Strategic Management Process
Week 5 - Theoretical
Internal Environment Analysis and Strategic Management
Week 6 - Theoretical
Internal Environment Analysis and Strategic Management
Week 7 - Theoretical
Formulation of Business Strategies
Week 8 - Theoretical
Strategic Debates for the 21st Century (Midterm)
Week 9 - Theoretical
Implementation of Business Strategies
Week 10 - Theoretical
Corporate Strategy
Week 11 - Theoretical
Strategy Application
Week 12 - Theoretical
Strategy Application
Week 13 - Theoretical
Strategy Application
Week 14 - Theoretical
Restructuring
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
2
2
2
1
2
OÇ-2
2
2
2
OÇ-3
2
OÇ-4
2
2
2
OÇ-5
2
Adnan Menderes University - Information Package / Course Catalogue
2026