Information Package / Course Catalogue
| Course Code | : ÜKK118 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
The aim of this course is; to teach basic marketing principles to students.
Basic concepts. Performance. Performance measurement criteria. Personal performance. Organized performance. Strategic management and planning. Examples of performance report. Measurement of the performance of production systems. What you need to be successful in your performance report. Design of performance measurement systems in enterprises.