Information Package / Course Catalogue
Processing and Marketing of Organic Products
Course Code: ORT215
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students have made their compulsory internship at II and IV semester for 30 days
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this lesson is to let students gain knowledge and skills on how to identify losses at harvest and post-harvest stages and how to decrease losses through maintaining proper storage and transportation conditions. Besides to teach modern marketing principles and applying this principles to agricultural marketing with some case studies. To create opportunities to gain skills about market organization and market efficiency for agricultural products.

Course Content

To teach the processes performed at harvest and post-harvest stages to prepare plant products to the market. The concept of marketing, the analysis of classic and modern marketing; the concept of supply and demand, the factors affecting supply and demand for agricultural products, formation of prices

Name of Lecturer(s)
Learning Outcomes
1.To be able to identify the losses at pre and post-harvest periods,
2.To be able to determine appropriate harvest times and harvest methods,
3.To be able to explain the basic concepts about post harvest operations,
4.To be able to define marketing and to have a general insight on supply and demand characteristics of agricultural products,
5.To be able to comprehend the concept of marketing research for agricultural products, to explain the concept of target market.
Recommended or Required Reading
1.Karacalı, I., 2004. Storage of Agricultural Products. Aegean Uni., Faculty of Agriculture.
2.Gunes, T. 1996. Agricultural Marketing. A.Ü. Faculty of Agriculture. Ankara, 339p.
3.Fügen Durlu Özkaya, Serap Coşansu, Kamuran Ayhan. '' Food in All Aspects '' Sidas Publications. Izmir, 2015.
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic properties of plant products
Week 2 - Theoretical
Post-harvest treatments in herbal products
Week 3 - Theoretical
Tomato paste technology
Week 4 - Theoretical
Jam production technology
Week 5 - Theoretical
Drying technology in fruits and vegetables
Week 6 - Theoretical
Pickle production technology
Week 7 - Theoretical
Storage and packaging of fruits and vegetables
Week 8 - Intermediate Exam
Storage and packaging of fruits and vegetables (Midterm Exam)
Week 9 - Theoretical
Definition and understanding of marketing
Week 10 - Theoretical
Marketing plans
Week 11 - Theoretical
Marketing research
Week 12 - Theoretical
Measurement and forecast of market demand
Week 13 - Theoretical
Creating customer value, satisfaction and loyalty
Week 14 - Theoretical
Consumer behavior and the buying decision process
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment1213
Quiz1112
Midterm Examination1617
Final Examination110111
TOTAL WORKLOAD (hours)51
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
OÇ-1
3
3
5
OÇ-2
3
3
5
OÇ-3
3
3
5
OÇ-4
3
3
5
OÇ-5
3
3
5
Adnan Menderes University - Information Package / Course Catalogue
2026