Information Package / Course Catalogue
| Course Code | : HİT106 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
Introducing marketing which is one of the sub functions of the business to the students and teaching the basic concepts
Marketing concept, the scope of marketing, marketing concept development and modern marketing management, marketing environment, strategic planning and the changing world of marketing, marketing functions, market and types of marketing, Consumer markets and consumer behavior.
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| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %5 |
| Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Midterm Examination | 1 | 3 | 1 | 4 |
| Final Examination | 1 | 3 | 1 | 4 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 3 | |||||||||||||
OÇ-2 | 2 | |||||||||||||
OÇ-3 | 3 | |||||||||||||
OÇ-4 | 2 | |||||||||||||
OÇ-5 | 3 | |||||||||||||