Information Package / Course Catalogue
| Course Code | : HİT109 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
The objective of this course is to enable students to comprehend the usage areas, opportunities, limitations, and ethical dimensions of artificial intelligence technologies in the field of public relations; and to equip them with the ability to effectively use AI-supported tools in corporate communication, media relations, crisis communication, content creation, target audience analysis, and reputation management processes.
Within the scope of this course, the fundamental concepts of artificial intelligence technologies and their applications in the field of public relations and corporate communication are examined. Throughout the course, generative AI systems, text and image generation tools, media monitoring systems, sentiment analysis applications, target audience segmentation, social media management, crisis communication, reputation management, and data-driven communication strategies are discussed. Furthermore, the ethical, legal, and professional dimensions of AI usage are evaluated, aiming for students to practically use current communication technologies.
| 1. | Explain the fundamental concepts of artificial intelligence and generative AI technologies. |
| 2. | Evaluate the usage areas of artificial intelligence in public relations and corporate communication. |
| 3. | Utilize AI-supported content creation tools in line with communication objectives. |
| 4. | Apply artificial intelligence applications in media monitoring and target audience analysis processes. |
| 5. | Develop AI-supported strategies in social media and digital communication activities. |
| 6. | Analyze the opportunities provided by AI tools in crisis communication and reputation management. |
| 7. | Discuss the ethical and legal issues related to the use of artificial intelligence. |
| 8. | Design an AI-supported public relations campaign. |
| 1. | Olaru, Gabriela Oana; Artificial Intelligence and Communication: New Approaches, AIiLabs Publishing, 2025. |
| 2. | Saka, Erkan. "Artificial intelligence for social good." (2024), |
| 3. | Özgen, Ebru, and Esra Yılmaz Tiryaki. "A Review of AI-Powered Tools Applicable to the Field of Public Relations." *Gümüşhane University Faculty of Communication Electronic Journal* 12.1 (2024): 88-122. |
| 4. | Çeber, Burak. The use of artificial intelligence applications as a public relations tool. Diss. Marmara University (Turkey), 2022. |
| 5. | Luttrell, Regina, and Adrienne A. Wallace, eds. 2025. Public Relations and the Rise of AI. New York: Routledge. |
| 6. | Kaplan, Andreas, and Michael Haenlein. "Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence." Business horizons 62.1 (2019): 15-25. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %5 |
| Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Midterm Examination | 1 | 3 | 1 | 4 |
| Final Examination | 1 | 3 | 1 | 4 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 2 | 4 | 2 | 1 | 4 | 3 | 4 | 5 | 3 | 2 | 4 | 2 | 4 |
OÇ-2 | 2 | 4 | 4 | 3 | 4 | 4 | 4 | 5 | 5 | 3 | 5 | 3 | 4 |
OÇ-3 | 3 | 3 | 4 | 2 | 5 | 3 | 3 | 5 | 4 | 3 | 4 | 4 | 4 |
OÇ-4 | 2 | 4 | 3 | 3 | 4 | 4 | 4 | 5 | 4 | 3 | 4 | 3 | 4 |
OÇ-5 | 3 | 4 | 5 | 3 | 5 | 4 | 4 | 5 | 5 | 3 | 5 | 3 | 5 |
OÇ-6 | 3 | 4 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 3 | 4 |
OÇ-7 | 1 | 4 | 3 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 2 | 4 |
OÇ-8 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 4 | 5 |