Information Package / Course Catalogue
Organizational Communication
Course Code: HİT152
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Students of the Department of Public Relations and Publicity organization will work to provide participants with the relationships between employees and management. Teaching of the healthiest forms of these relationships. To produce creative ideas in improving skills about solving the problems arising from the culture of corporate communications and corporate identity.

Course Content

In this course it is aimed to examine the concept of culture, corporate culture typology, the factors that influence corporate culture and the elements that constitudecorporate identity.Institutions have culture and identity like all the formations,too . Evoke positive feelings about the cultural identity of workers is the main goal of a business. Lecture, discussion of the conditions for creating the corporate culture and corporate identity is based

Name of Lecturer(s)
Learning Outcomes
1.Teaching the recognition of inter-organizational communication and corporate identity found on the reflections.
2. •In terms of corporate image and corporate culture of the organization to conduct an idea of how the communication should be
3.Learning the barriers of communication in organizations
4. To learn information technologies and organizational communication
5.Learn the effective management of organizational communication.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Description of the organization and composition of it
Week 2 - Theoretical
What is culture, what is organizational culture? Top and bottom of the culture, the dominant definition of the concept of culture
Week 3 - Theoretical
Discussion of examples of the elements of organizational cultu
Week 4 - Theoretical
Communication as a tool for organizational scheme; formal channels of communication, organizational communication tools
Week 5 - Theoretical
Communication as a managerial tool layout, technical and moral conditions, managers’ communication
Week 6 - Theoretical
Effective leadership
Week 7 - Theoretical
To participate in the management
Week 8 - Theoretical
Organizational Communication and motivation
Week 9 - Theoretical
The basic elements of organizational learning, formats, process
Week 10 - Theoretical
Theoretical approaches in the field of organizational psychology
Week 11 - Theoretical
The classification of corporate communication
Week 12 - Theoretical
As an element of corporate identity, corporate communications
Week 13 - Theoretical
The effects of organizational culture and corporate communication on corporate image
Week 14 - Theoretical
General Evaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures1%5
Assignment1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment52010
Quiz110111
Final Examination110111
TOTAL WORKLOAD (hours)74
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
5
5
5
5
5
5
5
5
OÇ-2
OÇ-3
5
4
5
5
5
5
5
5
4
4
4
OÇ-4
OÇ-5
5
5
5
5
5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026