Information Package / Course Catalogue
| Course Code | : HİT155 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
It aims to understand the meaning of ne brand önemli which is an important concept in public relations and marketing and why it is so important today. At the same time, it is aimed that the students know the components of the brand and understand and interpret how a brand is managed in this direction.
What is brand, what are brand strategies, brand types, brand positioning, person, country brand examples and applications.
| 1. | Define the concept of brand and its importance in public relations. |
| 2. | Understands the relationship between brand and identity. |
| 3. | Distinguishes the components of the brand. |
| 4. | Distinguishes different brand types. |
| 5. | Understands how to create and position brand identity. |
| 1. | Aaker, D., (2010), Güçlü Markalar Yaratmak, İstanbul: Mediacat. |
| 2. | Aktuğlu, I., (2004), Marka Yönetimi, Güçlü ve Başarılı Markalar için Temel İlkeler, İstanbul: İletişim Yayınları |
| 3. | Gürbilek, N., (2011), Vitrinde Yaşamak, İstanbul: Metis Yayınları. Gürbilek, N., (2011), Vitrinde Yaşamak, İstanbul: Metis Yayınları. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %5 |
| Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Assignment | 5 | 2 | 0 | 10 |
| Quiz | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 74 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-3 | |||||||||||||
OÇ-4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||
OÇ-5 | |||||||||||||