Information Package / Course Catalogue
Food Merketing
Course Code: GKA217
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

To explain the basic issues of food marketing

Course Content

Marketing management, marketing strategy, evaluation and control of marketing performance; Marketing research.

Name of Lecturer(s)
Lec. Ali GÖNCÜ
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction and discussion of the course content
Week 2 - Theoretical
Marketing management
Week 3 - Theoretical
Types of market
Week 4 - Theoretical
Consumer behavior
Week 5 - Theoretical
Estimate of market demand of companies
Week 6 - Theoretical
Market segmentation, target market selection and product positioning
Week 7 - Theoretical
Marketing strategy
Week 8 - Theoretical
Marketing agencies and channels
Week 9 - Theoretical
Product strategy
Week 10 - Theoretical
Price strategy
Week 11 - Theoretical
Distribution strategy
Week 12 - Theoretical
Promotion strategy
Week 13 - Theoretical
evaluation and control of marketing performance
Week 14 - Theoretical
Marketing research
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment110111
Midterm Examination120121
Final Examination125126
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
OÇ-1
4
1
1
4
4
4
1
OÇ-2
4
1
1
3
3
3
1
OÇ-3
4
1
1
4
3
3
1
OÇ-4
4
1
1
4
4
4
1
OÇ-5
4
1
1
4
3
3
1
Adnan Menderes University - Information Package / Course Catalogue
2026