Information Package / Course Catalogue
Innovation at Tourism Businesses
Course Code: TRZM213
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
Objectives of the Course

The aim of this course is to tell basic concept of knowledge and innovation management, types, model and processes.

Course Content

Defining innovation, Managing innovation

Name of Lecturer(s)
Learning Outcomes
1.Learning basic concepts of innovation and knowledge management
2.Understanding innovation that is controllable process
3.Choose suitable way for difficulty related to innovation management
4.To comprehend the types of innovation
5.Learning the applications of innovation in tourism enterprises
Recommended or Required Reading
1.Innovation Management in Hotel Businesses - Doç. Dr. Mahmut Demir, Doç. Dr. Şirvan Şen Demir
Weekly Detailed Course Contents
Week 1 - Theoretical
Innovation and concepts related to innovation
Week 2 - Theoretical
The importance of innovation management in toruism businesses
Week 3 - Theoretical
Factors that cause to innovation in tourism sector
Week 4 - Theoretical
Innovation types, product and process innovation
Week 5 - Theoretical
Innovation types, radical and gradual innovation
Week 6 - Theoretical
The importance of product and process innovation on the competitiveness of firms
Week 7 - Theoretical
Innovation resources
Week 8 - Intermediate Exam
Mid-term exam
Week 9 - Theoretical
Innovation strategies
Week 10 - Theoretical
Innovation process
Week 11 - Theoretical
Process of new product development in tourism
Week 12 - Theoretical
The importance of timing in innovation management
Week 13 - Theoretical
The importance of technology in innovation management
Week 14 - Theoretical
Developments occurring in the area of innovation management in the tourism sector
Week 15 - Theoretical
General evaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination1314
Final Examination1314
Contribution of Learning Outcomes to Programme Outcomes
Adnan Menderes University - Information Package / Course Catalogue