This course aims to examine popular culture not merely as a form of entertainment, but as a social phenomenon that shapes individuals’ ways of thinking, consumption patterns, identities, and everyday life practices. Throughout the course, students will develop a critical understanding of media content, social media platforms, advertisements, television series, films, and various forms of digital culture. The course encourages students to analyze and evaluate popular cultural products within their social, cultural, and economic contexts, fostering critical media literacy and sociological awareness.

Popular Culture, Media Studies, Culture Industry, Consumer Culture, Advertising, Fashion, Social Media, Digital Culture, Influencer Culture, Identity Construction, Body and Representation, Privacy, Visibility, Self-Presentation, Everyday Life.