Information Package / Course Catalogue
| Course Code | : YMİ204 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 1 |
| Prt. | : 2 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 6 |
The aim of this course is to examine the theoretical and practical applications of artificial intelligence (AI) technologies in the fields of new media and communication. The course will cover the impact of AI on digital content production, social media management, algorithmic recommendation systems, data analysis, news production, visual and video content design, audience analysis, advertising, digital marketing, personalized communication, and media ethics. Students are expected to become familiar with AI-powered new media tools, evaluate their impact on communication processes, critically analyze AI-generated content, and develop AI-based content and communication strategies in the new media field while considering ethical responsibilities.
The concept of artificial intelligence, machine learning, algorithms, big data, the relationship between new media and AI, social media algorithms, content recommendation systems, AI-assisted text generation, visual and video production tools, news writing and automated journalism, the use of AI in digital advertising, target audience analysis, personalized communication, chatbots , virtual assistants, disinformation, deepfake technologies, algorithmic bias, digital privacy, copyright, AI ethics, and AI-assisted project development in the field of new media.
| 1. | It explains the concept of artificial intelligence, its basic components, and its uses in the field of new media. |
| 2. | Algorithms used in new media environments evaluate big data, machine learning, and automation systems in terms of communication processes. |
| 3. | AI-powered software analyzes the production processes of text, image, video, audio, and social media content. |
| 4. | This study evaluates the impact of artificial intelligence on digital journalism, advertising, public relations, social media management, and audience analysis. |
| 5. | It creates AI-powered new media content or campaign designs while considering ethical principles, copyright, privacy issues, and algorithmic bias. |
| 1. | Russell, S. ve Norvig, P. Artificial Intelligence: A Modern Approach. Pearson, 2021 |
| 2. | Kaplan, A. ve Haenlein, M. “Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence.” Business Horizons, 2019. |
| 3. | Couldry, N. ve Hepp, A. The Mediated Construction of Reality. Polity Press, 2017. |
| 4. | McQuail, D. McQuail’s Mass Communication Theory. Sage Publications, 2010. |
| 5. | Floridi, L. The Ethics of Artificial Intelligence. Oxford University Press, 2023. |
| 6. | Broussard, M. Artificial Unintelligence: How Computers Misunderstand the World. MIT Press, 2018. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Project | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 2 | 42 |
| Lecture - Practice | 14 | 1 | 1 | 28 |
| Assignment | 1 | 15 | 1 | 16 |
| Project | 1 | 20 | 1 | 21 |
| Midterm Examination | 1 | 16 | 1 | 17 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 145 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 4 | 4 | 4 | 5 | ||||||||||||
OÇ-2 | 5 | 4 | 4 | 5 | ||||||||||||
OÇ-3 | 4 | 5 | 5 | 5 | ||||||||||||
OÇ-4 | 4 | 5 | 4 | 5 | ||||||||||||
OÇ-5 | 4 | 5 | 4 | 5 | 4 | 5 | ||||||||||