Information Package / Course Catalogue
| Course Code | : YMİ301 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 1 |
| Prt. | : 3 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to enable students to transform their theoretical and technical knowledge of new media into an integrated content production process. Students are expected to design visual, audio, and moving-image content appropriate to target audiences and platform characteristics and to apply principles of content planning, production workflow, accessibility, copyright, and basic performance evaluation.
The course provides practice in defining a communication problem and creative brief, audience analysis, platform and format selection, content ideation, visual identity, audiovisual content production, short-form video, digital storytelling, accessible content design, content calendars, production workflows, community interaction, and basic performance indicators. By the end of the term, students develop an integrated new media content package.
| 1. | Transforms a communication objective and audience analysis into a platform-appropriate content plan. |
| 2. | Produces coherent visual, audio, and video content by using basic digital tools. |
| 3. | Applies digital storytelling, design, accessibility, copyright, and ethical principles to content production. |
| 4. | Plans and manages an individual production process through a content calendar and production workflow. |
| 5. | Evaluates produced content through basic performance indicators and user feedback. |
| 6. | Presents an integrated new media content package professionally and improves it in response to critique. |
| 1. | Miller, C. H., Digital Storytelling: A Creator’s Guide to Interactive Entertainment |
| 2. | Zettl, H., Sight, Sound, Motion: Applied Media Aesthetics |
| 3. | Lupton, E., Graphic Design Thinking |
| 4. | Williams, R., The Non-Designer’s Design Book |
| 5. | Adobe Creative Cloud Official Learning Resources |
| 6. | Canva Design School. |
| 7. | W3C, Web Content Accessibility Guidelines - WCAG. |
| 8. | Binark, M. & Bayraktutan, G., The Dark Side of the Moon: New Media and Ethics. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Project | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 16 | 1 | 1 | 32 |
| Lecture - Practice | 16 | 0 | 3 | 48 |
| Assignment | 1 | 7 | 1 | 8 |
| Project | 1 | 15 | 1 | 16 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 120 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 4 | 4 | 4 | 4 | ||||||||||||
OÇ-2 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-3 | 5 | 5 | 4 | 4 | 4 | |||||||||||
OÇ-4 | 4 | 4 | 4 | 4 | 4 | |||||||||||
OÇ-5 | 4 | 4 | 4 | 4 | ||||||||||||
OÇ-6 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | |||||||||