Information Package / Course Catalogue
| Course Code | : YMİ302 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 1 |
| Prt. | : 3 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to enable students to develop an advanced, multi-platform new media project by integrating research, strategy, production, measurement, and optimization. The course seeks to translate interactive content, prototyping, AI-assisted production, community management, crisis scenarios, data analytics, ethics, and sustainability into practice within a professional project cycle.
The course covers research- and data-informed problem definition, stakeholder and user journeys, multi-platform strategy, interactive content and prototyping, AI-assisted production, personalization and automation, community and crisis management, transmedia storytelling, A/B testing, measurement, optimization, legal-ethical risk analysis, and quality assurance. By the end of the term, students develop a tested new media project with a measurement plan and a presentation-ready prototype.
| 1. | Defines a new media communication problem by using research and digital data. |
| 2. | Develops a multi-platform project strategy integrating objectives, stakeholders, channels, and content. |
| 3. | Produces interactive and AI-assisted content/prototypes with appropriate digital tools. |
| 4. | Applies verification, transparency, copyright, and ethical responsibility principles in the use of AI and automation. |
| 5. | Manages community engagement, moderation, and crisis scenarios in accordance with platform dynamics. |
| 6. | Measures and optimizes content performance through A/B tests and analytics data. |
| 7. | Evaluates the legal, ethical, social, accessibility, and sustainability impacts of the project. |
| 8. | Defends a tested new media project through technical documentation and a professional presentation. |
| 1. | Tuten, T. L. & Solomon, M. R., Social Media Marketing |
| 2. | Chaffey, D. & Ellis-Chadwick, F., Digital Marketing |
| 3. | Kaushik, A., Web Analytics 2.0 |
| 4. | IDEO.org, The Field Guide to Human-Centered Design |
| 5. | Ries, E., The Lean Startup |
| 6. | Google Analytics Official Learning Resources |
| 7. | Meta Blueprint Learning Resources |
| 8. | W3C, Web Content Accessibility Guidelines - WCAG |
| 9. | Floridi, L. et al., Ethics of Artificial Intelligence |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Project | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 16 | 1 | 1 | 32 |
| Lecture - Practice | 16 | 0 | 3 | 48 |
| Assignment | 1 | 7 | 1 | 8 |
| Project | 1 | 15 | 1 | 16 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 120 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 5 | 4 | 3 | |||||||||||||
OÇ-2 | 4 | 5 | 5 | |||||||||||||
OÇ-3 | 5 | 4 | 5 | 5 | ||||||||||||
OÇ-4 | 5 | 4 | 5 | |||||||||||||
OÇ-5 | 4 | 4 | 4 | |||||||||||||
OÇ-6 | 4 | 4 | 4 | |||||||||||||
OÇ-7 | 5 | 5 | 4 | |||||||||||||
OÇ-8 | 4 | 4 | 5 | 5 | ||||||||||||