The purpose of this course is to teach the theoretical and practical aspects of marketing planning, organization, coordination, implementation and control which are the functions that are regarded as the basic principles in the management of marketing activities in line with specific goals. The developments and changes in the marketing in the new economic era will be explained to evaluate the applicability of new marketing concepts.

Marketing system, marketing environment, the place and importance of marketing system in the organization, consumer behaviour, producer vendors and government markets, market segmentation, market forecasting, growth and competitive strategy, marketing organization , market planning, product policy, new products, prices, distribution channels, the sales increase and sales force decisions, marketing control, legal and ethical and social issues in marketing.