Information Package / Course Catalogue
| Course Code | : REKB323 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of sports marketing course; to define concepts related to marketing information system, consumer behavior, market segmentation and marketing research. In this course, students will be able to explain the concepts and practices related to sports marketing.
to be able to master marketing related issues
| 1. | Define the concept of sports market and marketing |
| 2. | Define the developments in sports marketing |
| 3. | Define the characteristics of consumer and industrial markets in sports |
| 4. | Define and interpret macro and micro environmental factors related to sports marketing |
| 5. | Define and interpret macro environmental factors related to sports marketing |
| 6. | Develops and implements marketing strategies according to the targeted market situation and against competitors. |
| 7. | It identifies the weaknesses and strengths of traditional marketing strategies. |
| 1. | Çimen, Z., & Gürbüz, B. (2007). Total quality management in sports services. |
| 2. | Anıl, N. K., & İçli, G. E. (Eds.). (2022). Marketing principles. EDUCATION PUBLISHING HOUSE. |
| 3. | Nakip, M., Varinli, İ., & Gülmez, M. (2012). Current marketing management. Detay Publishing. |
| 4. | Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2014). Marketing principles and management. Beta. |
| 5. | Tenekecioğlu, B. (2007). Marketing management (No. 1478). Anatolian University. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 1 | 42 |
| Assignment | 14 | 1 | 1 | 28 |
| Final Examination | 1 | 5 | 0 | 5 |
| TOTAL WORKLOAD (hours) | 75 | |||