Information Package / Course Catalogue
International Tourism Movements
Course Code: REH447
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of the lesson is to analyze the international touristic flows’ structure, size and volume considering the supply and demand variants

Course Content

To be able to have a future perspective analyzing the tourism movements variants at international basis.

Name of Lecturer(s)
Learning Outcomes
1.He/ she analyzes the place and importance of tourism in terms of the economy of the world,
2.He/ she analyzes the international tourism demands and the regions,
3.He/ she interprets the changes at tourism industry
4.He/ she gets information about the Quantitative factors influencing the competitive power at international tourism.
5.He/ she gets information about destination marketing and brand cities at tourim.
6.He/she gets information about the historical development of tourism.
Recommended or Required Reading
1.http://unwto.org
2.Bahar, O. ve Kozak, M., (2005) Küreselleşme Sürecinde Uluslar arası Turizm ve Rekabet Edebilirlik.Ankara: Detay Yayıncılık.
3.http://www.wttc.org
4.MediaCat Yayınları. (2006), Yeni Pazarlama Trendleri, İstanbul: Kapital Medya Hizmetleri A.Ş.
5.Çeken, H., (2003). Küreselleşme, Yabancı sermaye ve Türkiye Turizmi, İstanbul: Değişim Yayınları.
6.Yurtseven, R., vd., (2010).Yavaş Hareketi, Ankara: Detay Yayıncılık.
7.http://resortdergisi.com
8.http://www.tursab.org.tr
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction: Lesson’s aim, content, method, sources and explanation of the syllabus.
Week 2 - Theoretical
The historical development of tourism
Week 3 - Theoretical
Globalization and integrations, the role of international and regional tourism organisations
Week 4 - Theoretical
The place of tourism at World’s economy b)International tourism demand and regional analysis
Week 5 - Theoretical
Turkish tourism industry’s’ integration to e-trade, On-line travel market
Week 6 - Theoretical
Tourism industry at EU, Effects of EU at Turkey’s tourism movements
Week 7 - Theoretical
Quantitative factors that influence the competitive power at international tourism, Qualitative factors that influence the competitive power at international tourism
Week 8 - Theoretical
The effects of global economic crisis at World’s and Turkey’s tourism industry, Fast food and slow food(returning to the traditional values) / slow city
Week 9 - Intermediate Exam
Mid-Term Exam
Week 10 - Theoretical
Evaluating EXPO’s potential at tourism, Tourism and changes at climate
Week 11 - Theoretical
Destination marketing and brand cities at tourim
Week 12 - Theoretical
Sectoral changing tendencies and future expectations
Week 13 - Theoretical
Turkey’s package tour market researches and incoming reports
Week 14 - Theoretical
Turkey’s tourism at international tourism movements
Week 15 - Theoretical
General Evaluation
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination112113
Final Examination119120
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
3
3
3
4
4
4
4
3
2
3
3
4
3
3
2
2
OÇ-2
3
3
3
3
4
4
4
4
2
2
3
4
3
3
2
2
OÇ-3
3
3
3
3
4
4
4
4
2
3
3
4
4
3
2
2
OÇ-4
4
4
4
5
5
1
1
1
1
1
1
5
5
4
4
4
OÇ-5
4
4
4
3
4
1
1
1
1
3
2
4
4
4
2
2
OÇ-6
4
4
5
5
4
1
1
1
1
1
1
4
5
3
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026