Week 1 - Theoretical & Practice

Explanation of the course objectives, processing and expectations to the students. Enabling new students to introduce themselves to the class

Week 2 - Theoretical & Practice

Students present their suggestions about the food and beverage establishments they have agreed with. Questioning whether the students in the class have already been to the business in question. Questioning how to improve the student demand to the business if they are gone and suggestions. If it is learned that it is not going, what can be done and suggestions to create the student demand. Conducting in-class voting resulting in approval or rejection of local food and beverage business proposals to be applied for the campaign.

Week 3 - Theoretical & Practice

Students present their suggestions about the food and beverage establishments they have agreed with. Questioning whether the students in the class have already been to the business in question. Questioning how to improve the student demand to the business if they are gone and suggestions. If it is learned that it is not going, what can be done and suggestions to create the student demand. Conducting in-class voting resulting in approval or rejection of local food and beverage business proposals to be applied for the campaign.

Week 4 - Theoretical & Practice

Students present their suggestions about the food and beverage establishments they have agreed with. Questioning whether the students in the class have already been to the business in question. Questioning how to improve the student demand to the business if they are gone and suggestions. If it is learned that it is not going, what can be done and suggestions to create the student demand. Conducting in-class voting resulting in approval or rejection of local food and beverage business proposals to be applied for the campaign.

Week 5 - Theoretical & Practice

Determine the Product/Service Mix fotoğraflar the Campaign

Week 6 - Theoretical & Practice

Competitor Analysis and Strategic Pricing

Week 7 - Theoretical & Practice

Choosing Strategic Distribution and Communication Channels

Week 8 - Theoretical & Practice

Ensuring the Visibility of Campaigns on Different Media Platforms and Promotion

Week 9 - Theoretical & Practice

Visiting the businesses where the campaign is applied, getting feedback and evaluating the campaign requests from the students. Measuring and evaluating campaign performance.

Week 10 - Theoretical & Practice

Visiting the businesses where the campaign is applied, getting feedback and evaluating the campaign requests from the students. Measuring and evaluating campaign performance.

Week 11 - Theoretical & Practice

Visiting the businesses where the campaign is applied, getting feedback and evaluating the campaign requests from the students. Measuring and evaluating campaign performance.

Week 12 - Theoretical & Practice

Visiting the businesses where the campaign is applied, getting feedback and evaluating the campaign requests from the students. Measuring and evaluating campaign performance.

Week 13 - Theoretical & Practice

Visiting the businesses where the campaign is applied, getting feedback and evaluating the campaign requests from the students. Measuring and evaluating campaign performance.

Week 14 - Theoretical & Practice

Presentation of reports by students individually and oral exam.