Information Package / Course Catalogue
Communication Management
Course Code: REM205
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

.The aim of this course is students; to use the concept of communication, internal and institutional communication concepts, methods and techniques in a professional way

Course Content

General information about the definition, types, scope, methods and techniques of communication management are given within the scope of the course

Name of Lecturer(s)
Lec. Fulya MÜRTEZA
Learning Outcomes
1.Knows the concept of communication.
2.Has information about communication and related concepts.
3.Knows the corporate communication process.
4.It is dominated by the methods and techniques used in the corporate communication process.
5.Changing world conjuncture has the basic knowledge to manage corporate communication in changing and diverse communication channels
Recommended or Required Reading
1.1. Grunij E. J. (2005) Halkla İlişkiler ve iletişim yönetiminde mükemmelik, Tribeca iletişim danışmanlık
Weekly Detailed Course Contents
Week 1 - Theoretical
An overview of the concept of communication 1
Week 2 - Theoretical
An overview of the concept of communication 2
Week 3 - Theoretical
Public Relations and Communication
Week 4 - Theoretical
Competition, globalization,
Week 5 - Theoretical
Information communication technologies
Week 6 - Theoretical
Internal communication
Week 7 - Theoretical
Internal communication
Week 8 - Theoretical
Corporate communications
Week 9 - Theoretical
corporate communication methods
Week 10 - Theoretical
Corporate communications methods
Week 11 - Theoretical
Communication programs
Week 12 - Theoretical
Strategic management
Week 13 - Theoretical
Strategic communication management
Week 14 - Theoretical
New media and communication management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment7017
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
4
5
5
1
1
OÇ-2
4
5
5
1
1
OÇ-3
4
5
5
1
1
OÇ-4
4
5
5
1
1
OÇ-5
5
5
5
1
1
Adnan Menderes University - Information Package / Course Catalogue
2026