Information Package / Course Catalogue
Introduction to Business
Course Code: REM103
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course is to learn the concept of business and its types, to understand the location selection decisions of the companies, to understand the functions of management and business, and to learn about the activities and the management theories of management.

Course Content

Definitions about business management, its types, establishment, management and marketing

Name of Lecturer(s)
Prof. Berrin GÜZEL
Learning Outcomes
1.To gain knowledge to distinguish and evaluate businesses according to various criteria
2.To gain the ability to comprehend the importance of establishment place of the business and the determining factors.
3.To gain the ability to explain the importance of the concept of management and marketing in businesses.
4.Ability to understand the functions and importance of departments in businesses
5.Acquiring the ability to calculate rationality principles and make relevant decisions in businesses
Recommended or Required Reading
1.Sabuncuoğlu, Z., Tokol, T. (2005). İşletme. Furkan Ofset, Bursa.
Weekly Detailed Course Contents
Week 1 - Theoretical
Industrial Revolutions
Week 2 - Theoretical
Industrial Revolutions
Week 3 - Theoretical
Definition of Business-Purpose of Business
Week 4 - Theoretical
Definition of Business-Purpose of Business
Week 5 - Theoretical
Determination of establishment locations of businesses
Week 6 - Theoretical
Determination of establishment locations of businesses
Week 7 - Theoretical
Rationality principles of businesses
Week 8 - Theoretical
Introduction to management
Week 9 - Theoretical
Functions of Business-Management
Week 10 - Theoretical
Functions of Business-Human Resources
Week 11 - Theoretical
Functions of Business – Production
Week 12 - Theoretical
Functions of Business – Marketing
Week 13 - Theoretical
Functions of business – Finance
Week 14 - Theoretical
General eEaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination1213
Final Examination110111
TOTAL WORKLOAD (hours)56
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
5
3
4
4
OÇ-2
5
5
3
5
3
OÇ-3
5
5
4
5
3
OÇ-4
5
5
5
4
3
OÇ-5
5
5
5
5
3
Adnan Menderes University - Information Package / Course Catalogue
2026