Information Package / Course Catalogue
Banquet Marketing
Course Code: REM304
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Farklı konseptlerde ziyafet organizasyonları oluşturabilmeyi ve pazarlanmasını gerçeğe en yakın şekilde deneyimlemek.

Course Content

Düğün, sünnet, nişan, kına, yaş günü, balayı, evlilik teklifi, kız isteme gibi özel organizasyonları farklı konseptlerle oluşturmak ve pazarlamak. Bu süreci bir organizasyon şirketinin kurulum aşamalrını da takip ederek izlemek.

Name of Lecturer(s)
Lec. Elvan KESER
Learning Outcomes
1.Organizasyon şirketinin nasıl kurulduğunu bilir.
2.Organizason şirketini için ürün ve hizmet karması oluşturur.
3.Organizasyon şirketinin pazarlanması hakkında bilgi sahibidir.
4.Organizasyon şirketinin sabit ve değişken maliyetlerini öngörür.
5.Girişimcilik perspektifindenbir organizasyon şirketini değerlendirebilir.
Recommended or Required Reading
1.Ziyafet Organizasyonu ve Yönetimi Yrd. Doç. Dr. Yaşar Yılmaz
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
Explanation of the purpose, expectation and evaluation of the course. Giving students new opportunities to introduce themselves to the class.
Week 2 - Theoretical & Practice
Discussion of students banquet organization suggestions
Week 3 - Theoretical & Practice
Discussion of students banquet organization suggestions
Week 4 - Theoretical & Practice
Discussion of students banquet organization suggestions
Week 5 - Theoretical & Practice
In-class interview with a person who has expertise in banquet organization
Week 6 - Theoretical & Practice
The establishment stages of the Banquet Organization company
Week 7 - Theoretical & Practice
Marketing of Banquet Organization
Week 8 - Theoretical & Practice
Comparison of the company's fixed and variable costs and expected profitability
Week 9 - Intermediate Exam
Applications of organization companies that students assume that they have established
Week 10 - Theoretical & Practice
Applications of organization companies that students assume that they have established
Week 11 - Theoretical & Practice
Applications of organization companies that students assume that they have established
Week 12 - Theoretical & Practice
Applications of organization companies that students assume that they have established
Week 13 - Theoretical & Practice
Applications of organization companies that students assume that they have established
Week 14 - Theoretical & Practice
Presentation of the organizational companies that students assume they have established and oral exam.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment1112
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)56
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
4
5
4
5
1
OÇ-2
5
5
5
5
1
OÇ-3
5
5
5
5
1
OÇ-4
5
5
5
5
1
OÇ-5
5
5
5
5
1
Adnan Menderes University - Information Package / Course Catalogue
2026