Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Mustafa KESEN

Assoc. Prof. Beyza ERER

Assoc. Prof. Didem TEZSÜRÜCÜ COŞANSU

Assoc. Prof. Funda ODUNCUOĞLU

Lec. Derya GÜL ÖZTÜRK

Publicity Strategies

Course Code	: İK466
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 6

Objectives of the Course

The purpose of this course is to treat system and sytem analyis concepts in detail. System and system development, models used in system development, knowledge systems are the topics that will be covered.

Course Content

The importance of communication in marketing, function of promotion, promotion decisions and strategies, developments at the advertising sector, public relations, attempts to increase sales, creativity in advertising.

Name of Lecturer(s)

Prof. Fisun YÜKSEL

Learning Outcomes

1.	Defines basic advertising terms.
2.	Argues advertising methods and the history of advertising in Turkey and World
3.	Considers social, cultural and economical points of advertisements.
4.	Scales advertisement efficiency.
5.	Expresses his / her idea in a creative and innovative way.

Recommended or Required Reading

1.	Defines basic advertising terms.
2.	Argues advertising methods and the history of advertising in Turkey and World
3.	Considers social, cultural and economical points of advertisements.
4.	Scales advertisement efficiency.
5.	Expresses his / her idea in a creative and innovative way.

Weekly Detailed Course Contents

Week 1 - Theoretical

Promotion mix, promotion strategies, marketing communications process

Week 2 - Theoretical

Defining advertisement, classifying and purposes of advertisement

Week 3 - Theoretical

Historical developments of advertising

Week 4 - Theoretical

Development reasons of advertising and media notion

Week 5 - Theoretical

Press advertising, magazine advertising and the examples of press media advertising

Week 6 - Theoretical

Broadcasting and TV advertising, billboards and transit advertising

Week 7 - Theoretical

Media in Turkey

Week 8 - Theoretical

Innovations in advertisement and message

Week 9 - Theoretical

Picture, text, title and slogan in advertisement

Week 10 - Theoretical

Budgets in advertisement and planning

Week 11 - Theoretical

Advertising agencies, the efficiency of advertisement

Week 12 - Theoretical

Advertising sector in Turkey,

Week 13 - Theoretical

Advertising sector in the world

Week 14 - Theoretical

Online advertising

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	13	1	3	52
Individual Work	13	0	2	26
Midterm Examination	1	33	1	34
Final Examination	1	37	1	38
TOTAL WORKLOAD (hours)				150

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15
OÇ-1		3			3		3			4				5
OÇ-2
OÇ-3	4		4		3		3			4		3
OÇ-4
OÇ-5			3		4		3		3			3