Information Package / Course Catalogue
Publicity Strategies
Course Code: İK466
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

The purpose of this course is to treat system and sytem analyis concepts in detail. System and system development, models used in system development, knowledge systems are the topics that will be covered.

Course Content

The importance of communication in marketing, function of promotion, promotion decisions and strategies, developments at the advertising sector, public relations, attempts to increase sales, creativity in advertising.

Name of Lecturer(s)
Prof. Fisun YÜKSEL
Learning Outcomes
1.Defines basic advertising terms.
2.Argues advertising methods and the history of advertising in Turkey and World
3.Considers social, cultural and economical points of advertisements.
4.Scales advertisement efficiency.
5.Expresses his / her idea in a creative and innovative way.
Recommended or Required Reading
1.Defines basic advertising terms.
2.Argues advertising methods and the history of advertising in Turkey and World
3.Considers social, cultural and economical points of advertisements.
4.Scales advertisement efficiency.
5.Expresses his / her idea in a creative and innovative way.
Weekly Detailed Course Contents
Week 1 - Theoretical
Promotion mix, promotion strategies, marketing communications process
Week 2 - Theoretical
Defining advertisement, classifying and purposes of advertisement
Week 3 - Theoretical
Historical developments of advertising
Week 4 - Theoretical
Development reasons of advertising and media notion
Week 5 - Theoretical
Press advertising, magazine advertising and the examples of press media advertising
Week 6 - Theoretical
Broadcasting and TV advertising, billboards and transit advertising
Week 7 - Theoretical
Media in Turkey
Week 8 - Theoretical
Innovations in advertisement and message
Week 9 - Theoretical
Picture, text, title and slogan in advertisement
Week 10 - Theoretical
Budgets in advertisement and planning
Week 11 - Theoretical
Advertising agencies, the efficiency of advertisement
Week 12 - Theoretical
Advertising sector in Turkey,
Week 13 - Theoretical
Advertising sector in the world
Week 14 - Theoretical
Online advertising
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory131352
Individual Work130226
Midterm Examination133134
Final Examination137138
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes