Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Prof. Mustafa KESEN

Assoc. Prof. Beyza ERER

Assoc. Prof. Didem TEZSÜRÜCÜ COŞANSU

Assoc. Prof. Funda ODUNCUOĞLU

Lec. Derya GÜL ÖZTÜRK

Social Media

Course Code	: İK255
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 6

Objectives of the Course

To indicate roles and effects of social media and its tools in HRM field.

Course Content

In this course, various definitions of social media, differences between social media, conventional media, Web 1.0 and Web 2.0, the use of social media in business, political life, daily life etc. will be handled.

Name of Lecturer(s)

Learning Outcomes

1.	Understanding the development of social media.
2.	Understanding the importance of social media.
3.	Recognizing the tools of social media.
4.	Understanding the interaction between social media and human resources.
5.	Understands the interaction between social media and HRM
6.	Indicates the place of social media.

Recommended or Required Reading

1.	Lecture Notes

Weekly Detailed Course Contents

Week 1 - Theoretical

Emergence of social media

Week 2 - Theoretical

Usage of social media

Week 3 - Theoretical

Social media platforms: Blogs and management blogger relations

Week 4 - Theoretical

Social media platforms: Social networks and management of relations with social network users

Week 5 - Theoretical

Social media platforms: Management of relations with forum, news – discussion groups and dictionary users

Week 6 - Theoretical

Social media platforms: Media sharing sites and management of relations with their users

Week 7 - Theoretical

Social media platforms: Online games, cyber world and management of relations with their users

Week 8 - Theoretical

Social media platforms: Electronic Mails and management of relations with e-posta users

Week 9 - Theoretical

Mobile platforms and social media

Week 10 - Theoretical

Content and activity management

Week 11 - Theoretical

Social media applications used in HRM field

Week 12 - Theoretical

Case Study

Week 13 - Theoretical

Case Study

Week 14 - Theoretical

Evaluation

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	13	2	3	65
Individual Work	13	0	3	39
Midterm Examination	1	20	1	21
Final Examination	1	25	1	26
TOTAL WORKLOAD (hours)				151

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10
OÇ-1	3	3	3	3	4	4	4	4	4	4
OÇ-2	4	4	4	4	4	4	3	3	3	3
OÇ-3	4	4	4	4	4	3	3	3	4	4
OÇ-4	4	4	4	4	4	3	3	3	3	3
OÇ-5	4	4	5	5	5	5	4	4	3	3
OÇ-6	3	3	3	4	4	4	4	4	3	4