Information Package / Course Catalogue
Public Relations
Course Code: İK451
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

To know the basic concepts of public relations and to understand the importance of public relations for businesses and to be able to comprehend presentation techniques.In addition it is aimed to understand the public relations practices in Turkey.

Course Content

Basic Concepts and Historical Development of Public Relations, Fundamental Principles of Public Relations, Methods and Techniques, Organization and Management of Public Relations, Target Group in Public Relations, Effective Presentation Techniques and Methods of Preparation of Press Release...

Name of Lecturer(s)
Assoc. Prof. Funda ODUNCUOĞLU
Learning Outcomes
1.The student can recognize the necessity and functions of public relations.
2.The student can take responsibility of on management functions of public Relations departments.
3.The student can implement written and visual, internal and external communication tools.
4.The student can comprehend the necessity and importance of Public Relations.
5.The student can gain skills about public relations theories.
6.The student can analyze the relationship between public relations and other disciplines.
Recommended or Required Reading
1.Dilaver TENGİLİMOĞLU ve Yüksel ÖZTÜRK, İşletmelerde Halkla İlişkiler, Seçkin Yayıncılık, Ankara, 2008.
2.Zeyyat SABUNCUOĞLU, İşletmelerde Halkla İlişkiler, 2010.
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts and Historical Development of Public Relations
Week 2 - Theoretical
Public relations and communication
Week 3 - Theoretical
Objectives and principles of public relations
Week 4 - Theoretical
Organization of public relations unit in business
Week 5 - Theoretical
Development of programme for public relations in enterprises
Week 6 - Theoretical
Target audience in public relations
Week 7 - Theoretical
Public relations activities in enterprises
Week 8 - Theoretical
Communication tools used in public relations activities
Week 9 - Theoretical
Ethics in Public Relations
Week 10 - Theoretical
Public Relations in Crisis Management
Week 11 - Theoretical
Public Relations and Sponsorship
Week 12 - Theoretical
Creating image to public relations
Week 13 - Theoretical
Public Relations Practices in different sectors
Week 14 - Theoretical
Public Relations Practices in different sectors
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory132365
Individual Work130339
Midterm Examination120121
Final Examination125126
TOTAL WORKLOAD (hours)151
Contribution of Learning Outcomes to Programme Outcomes