Information Package / Course Catalogue
| Course Code | : HİR389 |
| Course Type | : Non Departmental Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to explain students the concept of corporate communication, its foundations and management, to evaluate the different executions in companies and to help students about having the ability to structure corporate culture, reputation and corporate behaviour.
Corporate communication, corporate behaviour, corporate image and reputation, corporate social responsibility, ethics.
| Lec. Güliz Müge AKPINAR |
| 1. | Explains the basic concepts, historical development, and functions of corporate communication. |
| 2. | Analyzes the relationships between corporate identity, image, culture, and reputation. |
| 3. | Conducts stakeholder analysis and develops effective communication strategies. |
| 4. | Plans and implements internal and external corporate communication channels effectively. |
| 5. | Integrates CSR and sustainability principles into corporate communication strategies. |
| 6. | Evaluates corporate responses in crisis communication and risk management processes. |
| 7. | Acts in accordance with ethical, legal, and social responsibility principles in corporate communication. |
| 8. | Develops strategies that promote trust, transparency, and sustainability in corporate communication. |
| 1. | Vural, B.A.; Bat, M. "Teoriden Pratiğe Kurumsal İletişim", İstanbul: İletişim Yayınları, 2013. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 1 | 3 | 60 |
| Midterm Examination | 1 | 27 | 3 | 30 |
| Final Examination | 1 | 32 | 3 | 35 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 4 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 3 |
OÇ-2 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 3 | 4 | 4 | 4 |
OÇ-3 | 4 | 3 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | 4 |
OÇ-4 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 |
OÇ-5 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 |
OÇ-6 | |||||||||||||||
OÇ-7 | |||||||||||||||
OÇ-8 | |||||||||||||||