
| Course Code | : İLT218 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to provide students with a critical theoretical perspective by examining classical and modern communication theories along with their historical development. Communication Theories II explores critical, cultural, and postmodern paradigms. The course aims to enable students to apply theoretical frameworks to the analysis of media, cinema, and television texts and to evaluate mass communication processes through diverse theoretical lenses.
This course aims to examine communication theories within structuralist, semiotic, poststructuralist, and critical frameworks. It begins with technology-centered approaches such as technological determinism and diffusion of innovations. Then, structuralist and semiotic approaches developed by scholars like Ferdinand de Saussure, Levi-Strauss, Charles Sanders Peirce, and Roman Jakobson are introduced. The course continues with poststructuralist readings of media texts starting with Roland Barthes. Active audience theories are analyzed through the works of Stuart Hall, David Morley, and John Fiske. Feminist audience studies are also included to discuss representation, ideology, and identity. By the end of the course, students will gain the ability to critically interpret contemporary media content using multi-layered theoretical perspectives.