Information Package / Course Catalogue
Brand and Packaging Design
Course Code: GİT422
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 2
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is; to make students perceive the importance of packaging design, that includes main subjects of graphic design such as brand, color, typography, visuals and design packs different from the existing ones by theoretical and technical information learned during the course.

Course Content

By gaining knowledge on the development of packaging design, market and target audience, technical design terms, completing unique packaging designs for various industries.

Name of Lecturer(s)
Ins. Hamdi ÇETİNER
Learning Outcomes
1.To define the role of graphic designers in packaging design process.
2.To found a background on packs historical development (the effects of social, economical and technological advancements). ?
3.To assemble the information of packaging design's marketing and communication aspects.
4.To distinguish the existing products by using design research methodologies effectively. ?
5.To present a new perspective different from existing examples during the design development process. ?
Recommended or Required Reading
1.Folding Techniques for Designers: From Sheet to Form. Paul Jackson. Laurence King Publishing, 2011.
2.Packaging Design: Successful Product Branding from Concept to Shelf. M.R. Klimchuk, S.A. Krasovec. Wiley, 2013.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction, Project 1 Brief
Week 2 - Practice
Proje 1 Sketches
Week 3 - Practice
Project 1 Design
Week 4 - Theoretical
Project 1 Design, Project 2 Brief
Week 5 - Theoretical
Project 1 Submission, Project 2 Sketches
Week 6 - Practice
Project 2 Design
Week 7 - Practice
Project 2 Design II
Week 8 - Theoretical
Proje 2 Design, Proje 3 Brief
Week 9 - Theoretical
Project 2 Submission, Project 3 Sketches
Week 10 - Practice
Project 3 Design
Week 11 - Practice
Project 3 Design II
Week 12 - Practice
Project 3 Design III
Week 13 - Practice
Project 3 Design IV
Week 14 - Practice
Project 3 Design V
Week 15 - Final Exam
General Evaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Practice150460
Assignment34115
Midterm Examination124125
Final Examination124125
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
5
4
5
5
3
3
5
4
5
4
3
5
5
5
OÇ-2
4
5
4
5
5
4
4
5
4
5
5
4
5
5
5
OÇ-3
4
5
4
4
5
3
3
5
4
5
5
4
5
5
5
OÇ-4
5
5
4
5
5
3
5
5
4
5
4
3
5
5
5
OÇ-5
4
5
4
4
5
3
3
5
4
5
5
4
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026