Information Package / Course Catalogue
| Course Code | : HİR374 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
By addressing advertising and trade at an international level, the advertising schools, advertising legislation and issues that they attach importance to in advertisements of 10 different countries (Germany, USA, China, England, Italy, Japan, France, Italy, Spain, India, Azerbaijan and Turkey) that have advanced in this field are discussed.
With this lesson, students can learn about the advertising in different countries and the culture here.
| Prof. Mustafa Özgür SEÇİM |
| 1. | Knows the ways to access information and follows and applies current methods and technologies used in the field of advertising. |
| 2. | Recognizes the national, international, social and intercultural dimensions of the advertising field and analyzes the effects of these dimensions on communication processes. |
| 3. | To the extent required by the field of advertising, the student uses the European computer usage license utilizes advanced information and communication technologies. |
| 4. | Communicates effectively with stakeholders in a professional context; evaluates and effectively manages relations with the public. |
| 5. | In the field of advertising, it develops and implements appropriate strategies, methods and techniques, taking into account the communication characteristics, needs and differences of individuals, groups, masses or institutions, and evaluates their results. |
| 1. | Şimşek, S., "Global Brand Ads." Literatürk. 2008 |
| 2. | Çelik, C., "Cultural Effects in International Advertising" .2005 |
| 3. | Hollis, N., "Global Brand." Branage Yayınları. 2011 |
| 4. | Anholt, S., "Local Bursts of Global Markets", İstanbul:Mediacat, 2003 |
| 5. | Küçükerdoğan, Rengin. "Interculturality in the ad: Local Global Indicators in Advertising Communication", İstanbul:Es Yayınları,2009. |
| 6. | Çallı, İçten Duygu; Seçim, Mustafa Özgür. Reklam Diyor ki 1. Konya: Literatürk Yayınevi, 2016. |
| 7. | Köktener, A. "Geleneksel Yeni Nesile Uluslararası Reklamcılık" İstanbul: Detay, 2020 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 1 | 3 | 60 |
| Midterm Examination | 1 | 27 | 3 | 30 |
| Final Examination | 1 | 3 | 32 | 35 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 4 | 3 | 4 | 5 | 5 | 5 | 5 | 2 | 2 | 4 | 5 | 2 | 5 | 5 | 3 | 3 | 4 | 5 | 5 | 4 | 4 | 4 | 2 | 3 |
OÇ-2 | 3 | 4 | 5 | 3 | 5 | 3 | 3 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 5 | 3 | 4 | 3 | 5 | 5 | 3 | 4 | 3 | 3 | 3 |
OÇ-3 | 3 | 2 | 3 | 2 | 3 | 2 | 3 | 2 | 4 | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 2 | 5 | 2 | 3 | 2 | 3 | 3 | 3 | 3 |
OÇ-4 | 5 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 3 | 5 | 4 | 4 | 2 | 4 | 5 | 5 | 4 | 3 | 4 | 5 | 5 |
OÇ-5 | 4 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 3 | 4 | 2 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 |