Information Package / Course Catalogue
| Course Code | : HİR374 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
By addressing advertising and trade at an international level, the advertising schools, advertising legislation and issues that they attach importance to in advertisements of 10 different countries (Germany, USA, China, England, Italy, Japan, France, Italy, Spain, India, Azerbaijan and Turkey) that have advanced in this field are discussed.
With this lesson, students can learn about the advertising in different countries and the culture here.
| Prof. Mustafa Özgür SEÇİM |
| 1. | Explains the historical development of international advertising in relation to global trade, communication technologies, and the transformation of advertising agencies. |
| 2. | Compares advertising practices in different countries in terms of cultural values, consumer behavior, media structures, and legal regulations. |
| 3. | Analyzes the relationship between global and local advertising strategies and develops appropriate advertising approaches within the context of intercultural communication. |
| 4. | Critically evaluates issues such as representation, ethics, social responsibility, and cultural stereotyping in international advertising campaigns. |
| 5. | Interprets current trends, the effects of digitalization, and brand communication strategies in international advertising based on examples from different countries. |
| 1. | Şimşek, S., "Global Brand Ads." Literatürk. 2008 |
| 2. | Çelik, C., "Cultural Effects in International Advertising" .2005 |
| 3. | Hollis, N., "Global Brand." Branage Yayınları. 2011 |
| 4. | Anholt, S., "Local Bursts of Global Markets", İstanbul:Mediacat, 2003 |
| 5. | Küçükerdoğan, Rengin. "Interculturality in the ad: Local Global Indicators in Advertising Communication", İstanbul:Es Yayınları,2009. |
| 6. | Çallı, İçten Duygu; Seçim, Mustafa Özgür. Reklam Diyor ki 1. Konya: Literatürk Yayınevi, 2016. |
| 7. | Köktener, A. "Geleneksel Yeni Nesile Uluslararası Reklamcılık" İstanbul: Detay, 2020 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 1 | 3 | 60 |
| Midterm Examination | 1 | 27 | 3 | 30 |
| Final Examination | 1 | 3 | 32 | 35 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 4 | 3 | 4 | 5 | 5 | 5 | 5 | 2 | 2 | 4 | 5 | 2 | 5 | 5 | 3 | 3 | 4 | 5 | 5 | 4 | 4 | 4 | 2 | 3 |
OÇ-2 | 3 | 4 | 5 | 3 | 5 | 3 | 3 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 5 | 3 | 4 | 3 | 5 | 5 | 3 | 4 | 3 | 3 | 3 |
OÇ-3 | 3 | 2 | 3 | 2 | 3 | 2 | 3 | 2 | 4 | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 2 | 5 | 2 | 3 | 2 | 3 | 3 | 3 | 3 |
OÇ-4 | 5 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 3 | 5 | 4 | 4 | 2 | 4 | 5 | 5 | 4 | 3 | 4 | 5 | 5 |
OÇ-5 | |||||||||||||||||||||||||