Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

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Information Management In Advertising

Course Code	: HİR376
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

This course aims to teach the importance of an advertisement in integrated marketing activities, the advertising management process and its operation, and the regulations related to advertising based on national and international examples.

Course Content

This course covers topics such as how a brand's advertisement is processed in the advertising agency in terms of its marketing strategy, how it works in advertising management, advertising effects and advertising effects of globalization, and advertising audit principles.

Name of Lecturer(s)

Learning Outcomes

1.	Recognizes the different functions of advertising.
2.	Learns the importance and role of communication and knowledge in advertising.
3.	Learns consumer oriented advertising management.
4.	Recognizes planning and decision making processes in advertising production.
5.	Learns advertising management processes.

Recommended or Required Reading

1.	Marketing Public Relations and Advertising, Nurhan Babür Tosun, Türkmen Yayınevi, İstanbul, 2003
2.	Reklamcılık ve Satış Yönetimi, Anadolu Üniversitesi Yayınları
3.	Effective Advertising, Gerard Tellis, Sage Publication,2004
4.	Strategic Advertising Campaigns, Don E. Schultz, Beth E. Barnes, NTC Business Books,1994

Weekly Detailed Course Contents

Week 1 - Theoretical

Marketing, marketing mix, marketing management, market types, advertising objectives, advertising concept, classification of advertisement, place of advertisement in integrated marketing communication, social, economic and legal aspects of advertising, advertising management concept.

Week 2 - Theoretical

The Advertising and Communication Process, the effective use of communication in advertising, the development of advertising messages, and the functioning of advertising agencies (advertising agencies, advertising departments of businesses, advertising departments of media).

Week 3 - Theoretical

Creative process in advertising, advertising and creative strategy, creative tactics (message content and shape).

Week 4 - Theoretical

Development of Advertising Media Program.

Week 5 - Theoretical

Advertising management and factors affecting people, consumer trends, consumer behavior and consumer buying behaviors.

Week 6 - Theoretical

Planning and Decision-making Process in Advertising Management I (Situation analysis, determination of advertisement target, advertising strategy, advertising budget, advertisement production, media selection, assessment of advertising effectiveness).

Week 7 - Theoretical

Planning and Decision Making in Advertising Management Process II (Situation analysis, determination of advertising target, advertising strategy, advertising budget, advertising production, media selection, assessment of advertising effectiveness).

Week 8 - Intermediate Exam

Visa week

Week 9 - Theoretical

Organizing process in advertising management.

Week 10 - Theoretical

Execution process in advertising management

Week 11 - Theoretical

Auditing process in advertising management.

Week 12 - Theoretical

Student Presentations

Week 13 - Theoretical

Student Presentations

Week 14 - Theoretical

Student Presentations

Week 15 - Theoretical

Student Presentations

Week 16 - Final Exam

Final week

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%70

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	15	1	3	60
Midterm Examination	1	27	3	30
Final Examination	1	32	3	35
TOTAL WORKLOAD (hours)				125

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16	PÇ-17	PÇ-18	PÇ-19	PÇ-20	PÇ-21	PÇ-22	PÇ-23	PÇ-24	PÇ-25
OÇ-1	4	5	5	1	4	4	2	3	3	4	5	5	2
OÇ-2	4	4	4	4	4	4	5	4	4	2	1	2	4
OÇ-3	3	3	4	4	5	5	4	5	5	3	3	3	3
OÇ-4	4	5	4	1	2	4	4	5	5	5	4	5	5
OÇ-5	3	4	5	4	4	5	4	5	4	4	3	3	3

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