Information Package / Course Catalogue
| Course Code | : HİR380 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of the course is to evaluate how public relations are used by different actors in the international context.
This course includes, the following notşons' explanations: Defining the concept of internationalism, disclosure of which is related to the concept of international public relations, analysis of samples from Turkey and other countries, the listing of international actors, to sort the stage of international public relations and promotional campaigns
| Prof. Hatice Hale BOZKURT |
| 1. | Describe at least 3 of international public relations environments |
| 2. | Lists the steps of international public relations and promotion campaigns |
| 3. | Summarizes at least 4 concepts of international public relations and publicity |
| 4. | Summarizes the characteristics of at least 2 of the international public relations actors |
| 5. | Evaluates the applications of international public relations through a case study |
| 1. | Becerikli,Sema Yıldırım, Uluslararası Halkla İlişkiler, Ankara: Nobel Yayınları, 2005 |
| 2. | Yılmaz,Sait, Güç ve Politika, İstanbul: Alfa Yayınları, 2008 |
| 3. | Bardhan, N., ve Weaver, C. K. (Eds.). (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. Routledge. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | ||
OÇ-2 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 4 | 3 | 5 | 4 | 3 | 5 | 4 | 4 | 5 | 5 | ||
OÇ-3 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | ||
OÇ-4 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | ||
OÇ-5 | 4 | 3 | 3 | 3 | 3 | 2 | 2 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 5 | 4 | 3 | |||