Information Package / Course Catalogue
| Course Code | : HİR380 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of the course is to evaluate how public relations are used by different actors in the international context.
This course includes, the following notşons' explanations: Defining the concept of internationalism, disclosure of which is related to the concept of international public relations, analysis of samples from Turkey and other countries, the listing of international actors, to sort the stage of international public relations and promotional campaigns
| Prof. Hatice Hale BOZKURT |
| 1. | Analyzes the impacts of globalization on international public relations practices. |
| 2. | Designs sensitive communication strategies and campaigns suitable for different cultural structures. |
| 3. | Applies the concepts of public diplomacy and nation branding to PR processes. |
| 4. | Compares the media structures, legal frameworks, and ethical standards of different countries. |
| 5. | Formulates corporate communication strategies for multinational corporations and non-governmental organizations. |
| 1. | Becerikli,Sema Yıldırım, Uluslararası Halkla İlişkiler, Ankara: Nobel Yayınları, 2005 |
| 2. | Yılmaz,Sait, Güç ve Politika, İstanbul: Alfa Yayınları, 2008 |
| 3. | Bardhan, N., ve Weaver, C. K. (Eds.). (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. Routledge. |
| 4. | ntercultural Communication - Prof. Dr. Özcan Demirel |
| 5. | nternational Public Relations and Public Diplomacy Prof. Dr. Abdullah Özkan |
| 6. | Public Relations in the Global Market: Communication Beyond Borders Assoc. Prof. Dr. Gresi Sanje |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Reading | 2 | 1 | 1 | 4 |
| Individual Work | 4 | 0 | 2 | 8 |
| Midterm Examination | 1 | 8 | 1 | 9 |
| Final Examination | 1 | 19 | 1 | 20 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | ||
OÇ-2 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 4 | 3 | 5 | 4 | 3 | 5 | 4 | 4 | 5 | 5 | ||
OÇ-3 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 4 | 5 | ||
OÇ-4 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | ||
OÇ-5 | 4 | 3 | 3 | 3 | 3 | 2 | 2 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 5 | 4 | 3 | |||