Information Package / Course Catalogue
Corporative Broadcast Design and Management in Public Relations
Course Code: HİR421
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 2
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

With this course, students will gain the competences of corporate publication production.

Course Content

The course is about the collection of news, techniques and design for the production of corporate publications.

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Information about the content of the course, the introduction of written-visual resources
Week 2 - Theoretical
The form and content of corporate publications as a public relations tool
Week 3 - Theoretical
Corporate Newspaper and magazine
Week 4 - Theoretical
News gathering techniques in public relations
Week 5 - Theoretical
News production and writing formats
Week 6 - Theoretical
Corporate publication management
Week 7 - Theoretical
Printing techniques
Week 8 - Intermediate Exam
Midterm
Week 9 - Practice
Corporate Broadcast Design
Week 10 - Practice
Corporate publication layout
Week 11 - Practice
Photo selection and use in layout
Week 12 - Practice
Considerations when transferring digital prints onto various materials
Week 13 - Practice
Application
Week 14 - Practice
Application
Week 15 - Final Exam
Final Exams
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures1%10
Quiz1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory72335
Lecture - Practice62330
Studio Work51320
Midterm Examination114115
Final Examination124125
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
5
5
5
5
5
5
4
5
4
4
4
4
4
OÇ-2
4
5
5
4
5
4
5
4
4
4
4
5
4
OÇ-3
5
4
4
5
5
5
5
5
5
5
5
5
5
OÇ-4
4
4
4
5
5
5
5
5
5
5
5
5
5
OÇ-5
5
4
5
5
5
5
5
5
5
5
5
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026