Information Package / Course Catalogue - Adnan Menderes University

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Advertising History

Course Code	: HİR422
Course Type	: Area Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

This course aims to teach the development and change of advertising from the past to the present in the context of advertising media and advertising strategies.

Course Content

The important building blocks of world and Turkish advertising will be explained in historical development. The schools in the world and Turkish advertising will be told.

Name of Lecturer(s)