Information Package / Course Catalogue
| Course Code | : HİR422 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course aims to teach the development and change of advertising from the past to the present in the context of advertising media and advertising strategies.
The important building blocks of world and Turkish advertising will be explained in historical development. The schools in the world and Turkish advertising will be told.
| 1. | Students will know how advertising is evolving in the world. |
| 2. | Students will know how the communication tools and advertising media has changed. |
| 3. | Students will know the role of advertising in communication tools. |
| 4. | Students will be able to Evaluate the development of advertising in the world in the context of applied strategies. |
| 5. | Students will be able to Evaluate the development of advertising in Turkey in the context of applied strategies. |
| 1. | Sezer, K. (2014). Reklam Kuşakları 1940-2000: Sektörün 60 Yılı, İstanbul: Reklamcılık Vakfı Yayınları. |
| 2. | Merter, E. (2008). Cumhuriyet'i Afişleyen Adam İhap Hulusi Görey, İstanbul: Literatür Yayınları. |
| 3. | Merter, E. (2018). Usta İşi, İstanbul: Garaj Yayınları. |
| 4. | Davutoğlu, N. (2002). Ada'da Zaman - Bir Reklamcının Biriktirdikleri, İstanbul: Epsilon Yayınları. |
| 5. | Elden, M. ve Bakır, U. (2014). Reklam Ustaları 1, Ankara: Detay Yayıncılık. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 0 | 3 | 45 |
| Assignment | 1 | 0 | 56 | 56 |
| Midterm Examination | 1 | 10 | 2 | 12 |
| Final Examination | 1 | 10 | 2 | 12 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | ||||||||||||
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | 4 | 4 | ||||||||||||
OÇ-3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-4 | 4 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | ||||||||||||