Information Package / Course Catalogue
| Course Code | : HİR326 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course is planned to convey the current developments and trends in the field of advertising to the students.
It includes discussions about changes in advertising activities over time and future projections.
| Assoc. Prof. Emrah BAŞER |
| 1. | Explains the historical development, main theories, and current trends in advertising. |
| 2. | Analyzes the differences between traditional and digital advertising practices. |
| 3. | Evaluates the effects of new media platforms (social media, AI, AR etc.) on advertising strategies. |
| 4. | Interprets audience behaviors in the context of digital data and content interaction. |
| 5. | Defines and applies new advertising forms such as influencer, experiential, and sustainable advertising. |
| 1. | Contemporary Advertising - William F. Arens Michael F. Weigold Christian Arens |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Rate | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | |||||||||||||||
OÇ-2 | 4 | 5 | 5 | 4 | 4 | 3 | 5 | 4 | 5 | 3 | 5 | 4 | |||||||||||||
OÇ-3 | 3 | 4 | 5 | 5 | 3 | 4 | 5 | 5 | 4 | 5 | 3 | 5 | 5 | 5 | |||||||||||
OÇ-4 | 3 | 4 | 5 | 4 | 3 | 3 | 3 | 5 | 4 | 5 | 3 | 5 | 5 | ||||||||||||
OÇ-5 | 4 | 5 | 4 | 4 | 3 | 4 | 5 | 4 | 3 | 5 | 4 | 5 | |||||||||||||