Information Package / Course Catalogue
| Course Code | : HİR326 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course is planned to convey the current developments and trends in the field of advertising to the students.
It includes discussions about changes in advertising activities over time and future projections.
| Assoc. Prof. Emrah BAŞER |
| 1. | Explains the historical development, main theories, and current trends in advertising. |
| 2. | Analyzes the differences between traditional and digital advertising practices. |
| 3. | Evaluates the effects of new media platforms (social media, AI, AR etc.) on advertising strategies. |
| 4. | Interprets audience behaviors in the context of digital data and content interaction. |
| 5. | Defines and applies new advertising forms such as influencer, experiential, and sustainable advertising. |
| 1. | Contemporary Advertising - William F. Arens Michael F. Weigold Christian Arens |
| 2. | Berger, J. (2013). Contagious: Why things catch on. Simon & Schuster. |
| 3. | Neumeier, M. (2006). Zag: The number one strategy of high-performance brands. New Riders. |
| 4. | Postman, N. (1985). Amusing ourselves to death: Public discourse in the age of show business. Viking Penguin. |
| 5. | Rodgers, S., & Thorson, E. (Eds.). (2019). Digital advertising: Theory and practice (3rd ed.). Routledge. |
| 6. | Turow, J. (2011). The daily you: How the new advertising industry is defining your identity and your worth. Yale University Press. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | |||||||||||||||
OÇ-2 | 4 | 5 | 5 | 4 | 4 | 3 | 5 | 4 | 5 | 3 | 5 | 4 | |||||||||||||
OÇ-3 | 3 | 4 | 5 | 5 | 3 | 4 | 5 | 5 | 4 | 5 | 3 | 5 | 5 | 5 | |||||||||||
OÇ-4 | 3 | 4 | 5 | 4 | 3 | 3 | 3 | 5 | 4 | 5 | 3 | 5 | 5 | ||||||||||||
OÇ-5 | 4 | 5 | 4 | 4 | 3 | 4 | 5 | 4 | 3 | 5 | 4 | 5 | |||||||||||||