The aim of this course is to provide students with theoretical knowledge and practical skills related to the campaign design process in public relations and advertising. Within the scope of the course, students are expected to develop competencies in situation analysis, target audience analysis, identifying communication problems, setting campaign aims and objectives, strategy development, creative idea generation, message design, and selecting appropriate communication channels. The course contributes to the development of students as ethical, creative, strategically oriented, and project-based communication professionals in the fields of public relations and advertising.

This course covers the basic concepts of public relations and advertising campaigns, the stages of the campaign design process, and the integrated communication approach. Within the scope of the course, students gain knowledge and skills in situation analysis, target audience analysis, identifying communication problems, setting campaign aims and objectives, strategy development, creative idea generation, message design, and selecting appropriate media/channels. Through sample campaign analyses and practical activities, the course aims to enable students to transform theoretical knowledge into project-based work.