The aim of this course is to enable students to carry out the integrated campaign design process in public relations and advertising in a practical way. Within the scope of the course, students are expected to integrate their previously acquired skills in research, analysis, target audience identification, strategy development, creative idea generation and message design with media planning, budgeting, timeline development, campaign materials, implementation planning, presentation and evaluation reporting. The course contributes to the development of students as communication professionals who can take responsibility in teamwork, think strategically, develop creative solutions and prepare a professional campaign file.

This course focuses on the implementation process of public relations and advertising campaigns. Within the scope of the course, students develop a campaign idea in line with the campaign brief and strategic plan; prepare a media and channel plan; create a budget, timeline and task distribution; design written, visual and digital campaign materials; and determine the implementation process and evaluation criteria. Through sample campaign analyses, group work, project file preparation and campaign presentations, the course aims to improve students’ ability to plan, implement, present and evaluate a professional campaign in an integrated manner.