The main objective of this course is to equip students with the skills to design foreign market entry strategies for businesses by imparting the conceptual foundations of international marketing and global environmental (macro and micro) factors. The course aims to teach operational tools such as international payment methods and open-source market intelligence alongside marketing mix elements like distribution, pricing, and promotion; thereby ensuring that students gain an analytical vision to make sustainable, ethical global marketing decisions in line with future paradigms.

This course begins with the fundamental concepts of international marketing and the examination of the international economic and commercial environment. After analyzing the macro and micro external environmental factors faced by businesses in the international arena, foreign market entry strategies (exporting, importing, licensing, joint ventures, and foreign direct investment) are comprehensively discussed. In the subsequent process, marketing and financial operation elements such as international distribution channels, pricing, cross-border payment methods, and promotion strategies are examined. In the final part of the course, segmentation, targeting, and positioning (STP) processes in international markets are explained, supported by traditional market research and open-source global market intelligence (OSINT) applications. The program concludes with a discussion of ethics, sustainability, and future paradigms in international marketing.